Archives par mot-clé : tourism

Indonesia : Bali threatened by volcanic eruption

Beginning of September 2017, Bali island started to shake. The experts have detected an activity on the Agung Volcano.

Bali is one of the most visited island. This island is a paradise on earth for tourists : diving around the reef barrier, amazing white sand beaches, impressive sunset over the horizon… The inhabitants live mainly thanks to tourism.

A huge cloud of steam has been formed and rises to four kilometers in height. Indonesian vulcanologists are on alert. The only consequence for the moment, dozens of flights have been canceled. More than 2000 passengers are stranded on site, and the local population living around the volcano has been evacuated.

Aung volcano
Aung volcano

The consequences over tourism can be disastrous : No tourists, no economy. Luxury hotels and resorts are the main ressource of money Bali benefits from. If you plan a trip to Bali, it might not be the best time to go…. If you look for a paradisiac place to spend your vacations, The Seychelles, Hawaï or Tahiti are better islands for the moment !


Do you know the environment of the tourism market ?

Online reservations, mobile marketing, buying clothes, tourist goals and expectations… Discover some key figures and major trends of e-tourism in 2016 and early 2017. Here is the conclusion of the latest studies and surveys carried out among French and international travellers worldwide.

      Key figures for e-tourism in 2016-2017 : 

  • 77% of the French population have prepared their trips or short stays online in 2016 ( greater than in 2015), according to the Raffour Interactive study.
  • 49% booked all or part of their holiday online (+ 4 points), paying in full online.
  • The mobile search rate will rise to 39% in 2017 against 32% in 2016.
  • Overall e-tourism revenue grew by 5% (excluding collaborative tourism), according to the study conducted by Phocuswright. It is expected to reach more than 20 billion euros in 2017.
  • came up with 40% of sales. Half of them were made by Online Travel Agencies.
    During the individual’s trip, the online penetration rate reached 43%, according to the Phocuswright firm. Online and physical agencies  are basically equal.

The volume of on-line reservations is expected to maintain its strong growth of around 5-6% per year, reaching 20 billion euros in 2017 and reaching near parity with the in-store of physical agencies. Online agencies will share about 45% of the market, compared to 43% in 2015.

   Trends to do with travelling in the world  

What do travellers look for in 2016 around the world? How do they decide on what they want? What essential themes and criteria are taken into account when making their decision? Will their budget be increased in 2017 compared to 2016?

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AirBnB taking over the hotel world

AirBnB is an online platform where people across the world can offer their homes for a certain time to holiday-goers that are looking for an affordable place to stay. Therefore, it is extremely practical and popular. However, the hotel industry is decreasing dramatically due to this new way of travel.

AirBnB appears to be more attractive to the customer’s eye because it offers a place to stay that feels like home. Indeed, instead of staying in a cold, depressing hotel room, you are able to live in a welcoming and cosy apartment, occasionally even a house. Some hotel rooms cost as much as renting a place to stay, that is much bigger.

Ever since it’s appearance, 115 million travellers have stayed in 3 million AirBnB residences in more than 191 countries.


Its popularity is mainly due to the young tourist group, (between 18 and 30 years of age). Many decide to travel around this age period and therefore, are often not able to afford a hotel. It is a great way to travel and they are able to share the location with their friends or other people who are in a similar economic situation. This phenomenon resembles a lot like the concept of a hostel.

Hotels tend to always be located in the centre of the city and are often full. AirBnB suggests homes wherever you want. This then enables you to live wherever is most convenient.

When renting a home with AirBnB, some amenities are included in the price: wifi, washing machine, etc.  On the other hand, when you’re a customer in a hotel, in order to be able to get luxuries like free breakfast, for example, you need to pay extra.

Check-ins and checkouts in hotels are always at extremely strict hours forcing you to meticulously follow the schedule. However, when staying with AirBnB, between the time you arrive and the time you leave, are open for negotiation with your guest. Depending on the individual, they are more than likely to agree with you, whatsoever.

Furthermore, staying in the same AirBnB as your host can help you meet new people as well as immerse yourself in the culture.

AirBnB was created in 2008 and its attractiveness has never ceased to grow. In 2015, hotels saw their occupancy drop drastically. Moreover, they have an additional reason to worry due to the fact that the alternative lodging business is now targeting business travellers: the basic hotel client.


The launch of Lidl Travel on Trade

The French distributor Lidl is expanding it’s activities to the tourism sector, launching a platform that enables you to book trips on the Internet.


The brand wanted to « add a new rope to it’s bow », and « go up the market by becoming a supermarket that out stands any other, » said Michel Biero, one of the leaders of the group in France, at a press conference Tuesday evening.

Lidl is not the first French distributor to sell start selling trips: Carrefour, Auchan and Leclerc also have a sales activity for vacations and tours that has been open for several years.

Casino and Cora, however, are two similar brands that eventually abandoned this sector, because of the lack of sufficient profitability.

Today, the distributor started their communication around this new service by creating an Instagram account and a Facebook page. They also organized an event with influencers in Paris to present this new offer.


How terrorists attacks impacting tourism ?

While Paris and Ile-de-France are severely affected by the lack of tourists following the last terrorists attacks, there are still regions that are doing surprisingly well.

Between October and December 2015, in spite of the attacks, we were able to observe a rise of more than 2% in hotel and seaside resident bookings compared to 2014. « Rural tourism also played a major part since foreigners have chosen to visit our countryside. The total of nights spent : more than 3% compared to the previous year ».

Tourists seem to be favouring Bulgaria, Spain and Portugal

France isn’t the only one impacted by this choice. It’s a difficult time for Maghreb and the Middle East too. Tunisia, which has also been hit by terrorists attacks in the past, is already recording 80% fewer reservations for next summer. Same thing for Turkey, with less than 73% reservations. One of the « refuge » destinations of this summer will be Bulgaria. This comes as a surprise with 106% additional reservations.

Also, the country expects twice as many tourists as usual, especially on the banks of the the Black Sea, where prices are similar to Tunisian prices. Furthermore, this year we’ll also find a lot more tourists in Portugal and Spain, and a little later on, tourists will want to travel to Thailand and Cuba, before the latter becomes too much of a huge touristic attraction.


Bloggers and influencers: a new target for the tourism agencies.

The tourism area have understood what it takes: the young influencers are the perfect strategy to promote a destination, agency, hotel or a travel company.

As the brands pay them to promote their services, the influent personalities must advertise it throughout their social media platforms. The agencies choose youtubers, bloggers, Instagram influencers etc. Therefore, it is basically anyone who is known by a large range of social media users. These individuals are basically paid to travel.

As the most adequate example, Alexis Ren and Jay Alvarez, form a powerful couple on Instagram and are sponsored by many brands like Villa Getaways to post pictures of their destinations and inspire you with their amazing lives.