Archives par mot-clé : market

Travel agencies

Travel agencies are constantly evolving in order to adapt themselves to a market undergoing many changes. More so, the  competition in this domain is constantly increasing.

One of travel agencies best-known techniques is the proposal of specific packages to their guests: Half price, Full price, only breakfast included …. However they suggest their menu, the agency may choose to market it’s product on a real or virtual place of sale. This technique has many positive points since the agency no longer has to manage the service, nor the confirmation of sale.

But agencies have many other techniques in order to achieve purchase. For example: the promotion of certain destinations or even de-stocking. This contributes to the communication of the agency and allows a real incentive for the customers to buy. In addition, like many other areas, the Internet is used to send offers or catalogues with great cost reduction. The agency’s products will be marketed on their website. Recently, it has been proved that the website is one of the most effective means of communication. But despite this, the agencies must not neglect their windows, which are equally as important.

We find that all agencies offer their products in the same manner, have very similar offers, so they need to differentiate themselves from each other. This differentiation can be done by original offers, high-end customers, customised websites … But also by the greeting and the service reserved to customers as soon as they walk through the door. An important point for an agency is the development of  it’s contacts with hotels, restaurants, centres of well-being and airlines that participate in the realization of the packages and make it possible to offer an attractive offer to customers.

It is important today for an agency to stand out because customers are looking for more and more bargains and with the rise of competition they become less and less faithful. Travel agencies must not forget to hold on to their customers in any way possible. This is an essential point now.

Raphaëlle

Do you know the environment of the tourism market ?

Online reservations, mobile marketing, buying clothes, tourist goals and expectations… Discover some key figures and major trends of e-tourism in 2016 and early 2017. Here is the conclusion of the latest studies and surveys carried out among French and international travellers worldwide.

      Key figures for e-tourism in 2016-2017 : 

  • 77% of the French population have prepared their trips or short stays online in 2016 ( greater than in 2015), according to the Raffour Interactive study.
  • 49% booked all or part of their holiday online (+ 4 points), paying in full online.
  • The mobile search rate will rise to 39% in 2017 against 32% in 2016.
  • Overall e-tourism revenue grew by 5% (excluding collaborative tourism), according to the study conducted by Phocuswright. It is expected to reach more than 20 billion euros in 2017.
  • Booking.com came up with 40% of sales. Half of them were made by Online Travel Agencies.
    During the individual’s trip, the online penetration rate reached 43%, according to the Phocuswright firm. Online and physical agencies  are basically equal.

The volume of on-line reservations is expected to maintain its strong growth of around 5-6% per year, reaching 20 billion euros in 2017 and reaching near parity with the in-store of physical agencies. Online agencies will share about 45% of the market, compared to 43% in 2015.

   Trends to do with travelling in the world  

What do travellers look for in 2016 around the world? How do they decide on what they want? What essential themes and criteria are taken into account when making their decision? Will their budget be increased in 2017 compared to 2016?

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Caroline