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How is your brand perceived on the Internet

The easiest way to find out is to type your brand name on a search engine such as Google (preferably in private browsing).

If a simple Google search is not enough, it’s a taste of what people think and see about your brand.

It’s important to understand that your company is not the only one to publish content related to your business, products or services. Indeed, whether on consumer opinion sites (Tripadvisor.fr etc…), on social networks (Facebook, Twitter, Foursquare,…), or blogs, users create a lot of content related to your brand. This content is also called UGC (User Generated Content).

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