Within a few years, tourism and travel have become the most widely represented sector on the internet. In fact, the domain owes it’s success to the integration of the Internet culture into our daily lives because it is in perfect harmony with the habits of today’s consumer society. But the success of the Internet is due to it’s users: that means us, also known as « generation X ». Travel agencies popularity are gradually increasing and this trend is far from fading. Thanks to the Internet any information a traveler requires is available 24/7. Consumers are becoming experts when searching the best within this domain, therefore, they become extremely demanding. All of this occurs without the individual even needing to leave their homes.