The tourism area have understood what it takes: the young influencers are the perfect strategy to promote a destination, agency, hotel or a travel company.
As the brands pay them to promote their services, the influent personalities must advertise it throughout their social media platforms. The agencies choose youtubers, bloggers, Instagram influencers etc. Therefore, it is basically anyone who is known by a large range of social media users. These individuals are basically paid to travel.
As the most adequate example, Alexis Ren and Jay Alvarez, form a powerful couple on Instagram and are sponsored by many brands like Villa Getaways to post pictures of their destinations and inspire you with their amazing lives.