The easiest way to find out is to type your brand name on a search engine such as Google (preferably in private browsing).
If a simple Google search is not enough, it’s a taste of what people think and see about your brand.
It’s important to understand that your company is not the only one to publish content related to your business, products or services. Indeed, whether on consumer opinion sites (Tripadvisor.fr etc…), on social networks (Facebook, Twitter, Foursquare,…), or blogs, users create a lot of content related to your brand. This content is also called UGC (User Generated Content).
The Internet is a bit of a digital market place where Google allows you to access at any time what each user posts about your brand. In some cases, such as for e-commerce sites, the search engine Google has become a single place of referencing consumer reviews …
E-reputation watch: to find out what people are saying about your brand
One of the main challenges of e-reputation is knowing how to detect published information about your brand, products and services while having the opportunity to react accordingly. In other words: who says what (the theme), when (and what level of urgency) and especially on what tone. Is it laudatory, degrading, defamatory or just neutral, informational content?
Beyond being able to reinforce the listening of the discussions concerning you on Internet, the watch also allows to know better your sector, its evolution and your competitors (sectorial and competitive watch).
Today, a company that does not implement such a watch strategy has a real handicap compared to its competitors. You can find our first tips to diagnose your e-reputation.