From the 1950’s to the 1990’s, Club Med was the leader and pioneer of all-inclusive holidays. Creating both a warm and cheerful atmosphere, they organised a lot of animations, outdoor sports, as well as a generous treat yourself lunch and luxurious swimming pools. The whole package was a revolution for travellers around the world.
But then, with the rise of consumerism and the appearance of competition, Club Med became weaker. Their opponents: Marmara, Tom Cook, Lookea. These agencies suggested the same services for a lower price.
With the economic crises in 2008, Club Med definitely lost their position in the top rank and became quickly surpassed by the other agencies. The gap is between them is huge today, Club Med is seen as an expensive and premium service, whereas tourists today are more eager to discover other countries in a much more immersive experience such as couch surfing, or AirBnB.